Amplitude Pricing: Is It Worth the Price?
HC
Admina Team
2024/02/13
What is Amplitude?
In an era where data management and analytics have become pivotal for businesses to thrive, tools like Amplitude are in high demand. Ostensibly, Amplitude is a robust product analytics software that helps teams convert, engage, and retain customers effectively. However, is it worth its price? This article delves into the world of Amplitude Pricing, evaluating its features and its associated costs, and providing a comprehensive analysis to help prospective buyers make the right decision. We aim to shed more light on this tool and help you determine if it's a value-for-money proposition for your business.
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Amplitude is a product analytics tool that helps you turn raw data from user behavior into meaningful and critical insights about your users and product. It offers excellent features like customer journey visualization, retention analysis, dynamic audience segmentation, cohort analysis, etc. You can then conveniently analyze the data from its highly customizable dashboard. It also works fine on both mobile and web app versions. However, Amplitude is an analytics-only tool without any in-built user engagement feature. That said, you might want to consider a couple of Amplitude alternatives if you’re looking for more advanced user- friendly features in a single tool.
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What is Amplitude Analytics?
Amplitude is a Digital Optimization System that helps the most highly valued brands and disruptive teams understand and personalize their digital products in order to maximize the business value of their product innovation. Amplitude empowers you to answer critical questions related to your digital product strategy, including: How do users navigate through your application? Which features are they engaging with the most? How can you improve long-term user retention? With cross-platform tracking, real-time analytics, powerful behavioral analytics, enterprise-level security measures, and solid customer support, Amplitude Analytics is a powerful digital analytics solution designed to meet the requirements of modern-day product and growth teams. Amplitude Analytics’ client base consists of practically all the digital disruptors of today’s world, i.e., companies that have designed the most valuable digital products, including Dropbox, PayPal, Atlassian, DOORDASH, Under Armour, etc. As if that weren’t enough, this product analytics platform also serves brands who have successfully shifted their business to digital, including Ford, Disney, Burger King, Walmart, and IBM.
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Amplitude Analytics event segmentation
For most users out there, events are the core of Amplitude analysis. Any action users take within your product is called an ‘event’. This could be something as simple as pressing a button or making a payment. If you want a holistic understanding of how users engage with your product, you should track at least 15-200 events. In addition to the 5 default events Amplitude offers, you can add 10 product-specific events to an analysis. Event segmentation forms the foundation of Amplitude charts, providing insights into top events, unique user firing events, event frequency, and user preferences. Its charts merge events and properties with user segments, facilitating simple to complex analyses, including setting formulas for specific events.
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Amplitude Analytics Explore individual data point in your charts
Amplitude's Microscope feature enables you to dig deeper into a specific data point. Just hover over a data point in your chart, and a black pop-up will offer you up to six options (depending on your Amplitude plan) for inspecting the users who make up that particular data point. Microscope is accessible in all Amplitude charts except Pathfinder and the custom formulas section of the Event Segmentation chart. This article will help you understand how to use this feature and interpret the information provided in the View User Streams and Show User Paths sections.
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Amplitude Analytics charts
Amplitude’s dashboards provide a comprehensive overview of your relevant charts. Rather than viewing each report separately, you can save multiple charts and dashboards and view them on a single page. Moreover, you can also save cross-project charts in the same dashboard and draw a side-by-side comparison. While dashboards are available for all Amplitude users, only Scholarship, Growth, and Enterprise users can access certain dashboard features, including: Setting a user segment (bulk filter) Setting data range Email reports Adding behavioral cohorts Comment Generating public links.
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Amplitude Cohorts & Audiences
Cohorts in Amplitude are groups of users who share specific traits or behaviors. There are two types of cohorts in Amplitude: predictive cohorts and behavioral cohorts. Behavioral cohorts are defined based on user actions within a specific time period, allowing users to group together based on triggered events. Behavioral cohort data provides valuable insights into how user engagement with a product impacts your customer retention rate and, conversion, revenue, and other key business outcomes. To build a predictive cohort, you first need to define the question the prediction should answer, typically tied to your company’s key objectives and user journey milestones. It uses past behavior to predict future behavior by creating a mathematical model based on hundreds of behavioral signals, including events, event properties, and user properties. The Cohort feature in Amplitude is available to customers on Enterprise, Growth, and Scholarship plans.
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Amplitude Experiment
Amplitude offers A/B testing and progressive feature delivery capabilities through flags, which modify product experiences without code changes. The workflow for creating an experiment in Amplitude Experiment involves the following steps: Create a strong mission statement for the experiment, clearly defining the problem it aims to solve. Configure the experiment by creating a deployment and installing the SDK. Develop a hypothesis based on the mission statement, including a proposed solution and predicted results. Choose a metric to measure the experiment’s success. Create variants that represent different user experiences to test. Decide who will see each variant by defining the bucketing unit (e.g., user or organization). Allocate users to the variants, determining the user segments and experiences for individual users or device IDs. Activate the experiment to make it live for users. Analyze the results using Experiment’s data and insights to inform future product decisions. For phased feature rollouts, the workflow is simplified, focusing on creating feature flags to control which users get access to new features first.
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What can you do with Amplitude?
Amplitude offers businesses a suite of features to understand user behavior, measure product usage, and optimize user experiences. Its main features include: Customer journey visualization: Helps you gain insight into user journeys, analyze customer experiences across multiple touchpoints, and track event sequences. Dynamic audience segmentation: Lets you segment customers into groups based on shared characteristics by using user behaviors, profiles, and product data. Event segmentation: Enables chart creation and user behavior analysis through specific events and properties with tracking and visualization. Retention analysis: Helps you perform retention analysis by comparing starting and return events and user actions. User cohorts: Offers valuable insights, saves them for further analysis, and lets you do flexible user segmentation by customer attributes.
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How much is Amplitude?
Amplitude has a freemium pricing model with a free plan and 2 premium plans. Although it doesn’t publicly disclose the price of the premium plans, we’ll help you get an idea about the price range. The Amplitude pricing structure is as follows: Starter – Free Plan. Growth – This paid plan can cost you $995+/monthly, depending on your demands. You can request a demo to get the exact amount and see how it works. Enterprise – It starts at $2000+ per month, and you can contact sales to decide on the scale and price.
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What does Amplitude offer in its free plans?
Amplitude starter plan The Starter Plan allows users to collect and analyze up to 100,000 monthly tracked users (MTUs) with unlimited events. It includes core analytics features such as user behavior tracking, cohort analysis, and retention analysis. You also get access to advanced behavioral analysis, collaboration, and storytelling features. However, the Starter Plan has some limitations compared to Amplitude’s paid plans, such as limited data and retention metrics, access to integrations, and support options. Amplitude for startups The Scholarship plan specifically aims to help early-stage startups collect and analyze more than enough data to drive growth. This unique pricing plan gives you one year of free access to Amplitude’s Growth plan’s behavioral cohorts, pathfinder, advanced collaboration features. You’ll be eligible for it if you’ve: Received less than $5 million in funding Fewer than 20 employees It’s also available to US-based startups with a black co-founder, under $30 million in funding, and fewer than 150 employees. Compared to alternatives like Pendo, Amplitude’s event-based plan offers a compelling value proposition for early-stage startups.
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Amplitude growth plan
The Growth plan has a custom pricing option with up to 100K MTUs/month and unlimited events. It offers the following features in addition to the Starter features: Advanced behavioral analytics Actionable analytics Behavioral cohorts Cohort analysis Single sign-on (SSO) Advanced Collaboration (Notebooks, Team Spaces) Integration with Slack, Miro Onboarding Support Customer Success.
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Amplitude enterprise plan
The enterprise plan has custom usage limits and custom pricing. It is the best for large businesses with around a million active users. Besides the Growth plan’s offered features, it provides you with the following: Data governance at scale (Derived Properties, Taxonomy API, Transformations) Root cause analysis Real time user analytics in-time monitoring Dedicated customer support manager Causal insights & monitoring Advanced permissions and password-protected links.
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What are the pros and cons of using Amplitude?
Amplitude offers in-depth data analysis capabilities, covering both all events performed product and marketing metrics for a comprehensive view. However, users might face challenges in event tracking setup, and the overall tool learning curve can be steep, leading to occasional UTM tagging issues. The decision to choose Amplitude often stems from its advanced features and its prowess in addressing the attribution problem. Here are the major strengths and drawbacks of Amplitude to help you make an informed decision. Pros: Offers a comprehensive analysis of user and customer behavior through its features. Provides real-time data to make data-driven decisions quickly and efficiently. Can handle and analyze vast volumes of data from a large user base. Cons: Cost can be a major barrier for small and medium businesses, as well as large businesses with huge tracked events and user bases. The wealth of features and customization options can be overwhelming to those who don’t have prior experience with data analytics. Its learning curve is also quite steep. Not enough support for analyzing quantitative & qualitative data, like user feedback or customer sentiment.
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Userpilot – Amplitude alternative
Userpilot is a product adoption tool that offers more than just product analytics. Userpilot is a no-code all-in-one solution that can help you improve your user experience, drive exponential user growth, increase your activation rate, and retain more customers. With its extensive array of features, Userpilot lets you: Build onboarding experiences through checklists and interactive walkthroughs or product tours. Monitor product usage data in real-time and trigger engagement contextually. Create in-app guidance using various UI elements, including modals, tooltips, etc. Gather customer feedback through various microsurveys, like NPS, CSAT, and CES surveys. Derive valuable insights with NPS response tagging. Segment customers and deliver personalized and contextual user experiences to them. Create custom in-app events, use feature tagging, and analyze heatmaps to track user engagement. Integrate with other analytics tools, like Mixpanel, Amplitude, etc. Create an in-app resource hub with tools like live chat, video tutorials, knowledge hub, and documentation. Use Net Promoter Score (NPS) surveys with follow-up questions and analyze the responses. Although it’s not available for mobile apps, Userpilot is a great choice for web applications.
Mixpanel – Amplitude alternative
The next alternative, Mixpanel, is a powerful data warehouse specializing in product analytics. It helps you track user behavior and provides insights into engagement, conversion and retention metrics,, and conversion rates. Mixpanel’s feature sets include: User segmentation Group analytics User cohorts A/B Testing Drop-off analysis Interactive reports
Conclusion
In conclusion, Amplitude stands out from the multitude of analytics tools available in the market for its comprehensive and effective data management. The cost might seem high, but the unparalleled insights, high retention rates, revenue analysis and improved customer engagement it offers make it a worthwhile investment. However, businesses should consider their specific needs and resources before committing. Overall, Amplitude's pricing is competitive, and its potential to exponentially improve business decisions and strategies may well justify the expenditure.
Topics & Questions
Amplitude is a powerful product analytics platform right tool that enables you to build better products by tracking and understanding user behavior.
What is amplitude analytics used for?
Amplitude is a powerful product and data analytics and platform that enables you to build better products by tracking and understanding user behavior. With Amplitude, you can track user data and gain insights into user engagement, retention, and revenue.
Is Amplitude better than Google Analytics?
GA4 is better at marketing analytics, while Amplitude shines at product analytics. Although Amplitude is a no-brainer for product teams that manage data well, it's still not a full-fledged marketing analytics solution.
Is Amplitude an analytics tool?
Amplitude is a real-time data analytics software for both web and mobile, that helps businesses analyze visitors behavior.
Who uses amplitude analytics?
Amplitude serves more than 5,000 companies globally. Examples of giant digital companies that use this data analytics software company are PayPal, Yellow Pages, Microsoft, Atlassian, Shopify, Twitter, Capital One, etc.
Can I export the raw data for the events included in this chart instead of the chart results?
To export all values of an event and its event properties, you can use Amplitude's Export API. This API will export all events across a specified time range and return them in JSON format. Once exported, you'll still have to extract the values of the specific events you're looking for. If your data exceeds the size limitation of the Export API, consider using the self-service Amazon S3 Export option (described below) instead.
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