Google Tag Manager


Integration description

Through integration, the following user data from Google Tag Manager is synced to Admina:

  • Email addresses

  • Employee or external accounts

  • Permissions (roles)

  • Status

Additionally, an alert function is triggered if there is an account of a retired employee on Google Tag Manager.

You can create or delete an account for the Google Tag Manager.

  • Delete account

Product description

Google Tag Manager is a powerful tool that simplifies the process of managing and deploying tags on your website. With Google Tag Manager, you can easily add and update tracking codes, conversion pixels, and other snippets of code without the need for manual coding. It provides a centralized platform for managing tags, making it easier to track user behavior, measure conversions, and optimize your website's performance.

【Features and Details】
Google Tag Manager offers a wide range of features to streamline your tag management process. It provides tag templates for popular tools like Google Analytics and Facebook Pixel, making it simple to set up accurate tracking. Additionally, you can create custom tags using HTML, JavaScript, and other code snippets to track specific events or implement custom functionalities. Triggers and variables allow you to control when and where tags are fired, and version control ensures easy management of tag configurations. With the preview and debug mode, you can test and identify any issues before publishing the tags live.

【Pricing Plans】
Google Tag Manager is a free tool provided by Google. There are no charges for using its basic features. However, it's important to note that additional costs may apply if you use other Google marketing and analytics services, such as Google Analytics 360.

【Common Use Cases】
Google Tag Manager is widely used for analytics tracking, conversion tracking, remarketing, advertising, and integrating with third-party tools. It simplifies the management of tags and helps measure website traffic, user behavior, and conversions. By deploying remarketing tags, you can create targeted advertising campaigns and show relevant ads to users who have interacted with your website. Its flexibility and seamless integration make it a valuable tool for various industries and businesses of all sizes.

Google Tag Manager is a versatile solution that empowers businesses to efficiently manage their website tags, improve tracking accuracy, and optimize their digital marketing efforts.