Adobe Marketo Engage


Integration description

Through integration, the following user data from Marketo Engage will be synchronized with Admina:

  • Usernames

  • Email addresses

  • Employee or external accounts

  • Marketo Engage permissions (roles)

Additionally, an alert function will be triggered if there is an account of a retired employee on Marketo Engage.

Product description

Marketo Engage is a comprehensive marketing platform that enables marketing automation and customer engagement. Below, we will introduce the key features and their details, pricing plans, and common use cases.

【Features and Details】
Lead Management: Centrally manage lead collection, evaluation, and tracking. Features such as lead scoring, lead nurturing, and lead segmentation allow for effective lead management.
Email Marketing: Create personalized email campaigns for effective communication. Features such as autoresponders, A/B testing, and triggered emails support effective email marketing.
Social Media Marketing: Support advertising and content management on social media platforms. Features include creating social campaigns, managing schedules, and analyzing performance.
Web Personalization: Provide personalized experiences on websites. Customize content based on user behavior and deliver personalized messages to target segments.

【Pricing Plans】
Marketo Engage offers various pricing plans. For plan details and pricing, please refer to the official website. Custom plans and enterprise solutions are also available.

【Common Use Cases】
Lead Generation: Use lead management features to collect, evaluate, and track leads. Deploy effective campaigns targeted at appropriate segments using lead scoring and lead segmentation.
Conduct Email Campaigns: Create personalized email campaigns using email marketing features. Improve user engagement with autoresponders and triggered emails.
Implement Social Media Advertising: Use social media marketing features to conduct advertising campaigns and manage content. Create social campaigns tailored to target segments and deploy effective ads.
Implement Web Personalization: Utilize web personalization features to provide individualized experiences for users. Optimize content delivery on websites based on user behavioral data.